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Research papers

Do you know what's driving your brand?

One of the on-going frustrations marketers have expressed about brand tracking research is 'given these results, what action should I take?' In part, this frustration stems from the inability to predict behavior from attitudes and perceptions, but it...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Joseph Plummer, J. David Phillips
Company: Microsoft
June 18, 2003
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Citation

Plummer and Phillips (2003a, June 18). Do you know what's driving your brand? . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/do-you-know-what-s-driving-your-brand-


Research papers

Microsoft

The digital economy is bringing about major changes in customer expectations and behaviour and in the very nature of business. Companies need to respond to these changes in order to compete. This paper looks at the ways in which Microsoft is...

Catalogue: ESOMAR Congress 2000: The Impact Of Networking
Author: David Crockett
Company: Microsoft
September 1, 2000
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Citation

Crockett, D. (2000a, September 01). Microsoft. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/microsoft


Research papers

A holistic approach to customer loyalty research

This presentation describes a case study conducted for Microsoft Denmark in 2002.The aim of the presentation is to describe the fruitfulness of involving internal relations of the client company when working with customer satisfaction, thus obtaining...

Catalogue: ESOMAR Worldwide Qualitative Research Conference 2003
Authors: Lars Bo Anderson, Christian Agger
Companies: Microsoft, Ulveman Explorative A/S
January 1, 2000
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Citation

Anderson and Agger (2000a, January 01). A holistic approach to customer loyalty research. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-holistic-approach-to-customer-loyalty-research